DUBAI & SHARJAH • FACIALLY DRIVEN
Facially Driven Orthodontics
Orthodontic treatment planned for your face — not just your teeth

Facially Driven Orthodontics is a diagnosis-led orthodontic philosophy that begins with the face — including profile, jaw position, lip support, and smile dynamics — and then plans tooth movement to support these structures.
Rather than focusing only on straight teeth, this approach aims to create facial balance, functional stability, and natural-looking results that remain stable over time.
THE CONCEPT
What is Facially Driven Orthodontics
Orthodontic treatment planned for your face — not just your teeth
Facially Driven Orthodontics goes beyond conventional tooth-focused treatment by integrating:
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Facial proportions and profile analysis
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Jaw position and skeletal relationships
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Lip posture and smile arc
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Functional bite and joint comfort
Tooth positions are planned after understanding how they affect the face as a whole.
"This philosophy recognizes that teeth exist within a facial framework — and orthodontic treatment should respect and support that framework."
WORKFLOW & PATTERNS
3D Digital workflow
Functional occlusion verified with CBCT and digital superimposition—planning movement around bone, joints (TMJ), and airway.
Soft Tissue Design
We plan lip support, incisor display, and smile arc—focusing on soft tissue aesthetics, not only tooth alignment.
TMJ & Airway Screening
Screening bite function and breathing patterns—stable results depend on comfort and physiology.
Relapse / Prior Braces
Identifying why teeth shifted (retention, forces) and rebuilding foundations for long-term stability
Class II / Class III
Targeted biomechanics for retrusive jaws or underbites—planned around skeletal relationships for profile improvement.
CASE STUDY
Non Surgical Profile Correction
(CLASS III / CROSSBITE)
A common concern is a “strong lower jaw” or crossbite. Many patients assume surgery is the only option.
With a Facially Driven plan, we focus on improving facial balance and functional occlusion using targeted biomechanics—often without invasive procedures, depending on suitability.
This is especially relevant for patients in Dubai & Sharjah, who want results that look natural and remain stable long-term.

FOR PATIENTS IN DUBAI & SHARJAH
Higher Standard of Orthodontic Results
We go beyond straight teeth to design facial harmony with a 3D-planned, conservative approach.
TRADITIONAL ORTHODONTICS
Primary Focus
Teeth Alignment
⚠ Risk: Face may not consider
Space Management
Extraction more common
⚠ Risk: Lip support may reduce
Smile Esthetics
Retracted / Narrow Smile
⚠ Risk: Flat look / Huge buccal corridor spaces
Planning Tools
2D X-rays, Models
⚠ Risk: Limited Prediction
FACIALLY DRIVEN STANDARD
Primary Focus
Facial Balance + Bite Function
✓ Benefit: Balanced profile
Space Management
Expansion + Distalization (When Appropirate)
✓ Benefit: Better lip support (Natural Fillers)
Smile Esthetics
Smile Arc + Cheek Support
✓ Benefit: Fuller Smile
Planning Tools
CBCT + 3D Digital Simulation
✓ Benefit: Predictable Outcomes
THE PROCESS
The Signature Protocol
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Facial Diagnostic
Assessment of facial balance, bite comfort, and profile support at your Dubai or Sharjah consultation.
03
Conservative Development
When appropriate, space is created to preserve lip support and facial fullness—avoiding aggressive approaches
02
Digital Twin Simulation
CBCT and 3D scans are used to simulate skeletal and dental changes before treatment begins.
04
Smile Arc & Retention
Final detailing follows the natural curvature of the lower lip, with a retention plan designed to reduce relapse risk.
SELF - DIAGNOSTIC
Is This Right Approach For You
CASE TYPE: PROFILE
I had braces before, but I still dislike my profile.
CLINICAL STRATEGY
We focus on refining jaw position and incisor support, because straight teeth alone may not improve facial balance or profile harmony.
CASE TYPE: SKELETAL
I have a weak chin or a gummy smile.
CLINICAL STRATEGY
We use non-surgical orthodontic mechanics to improve facial proportions—supporting chin projection or reducing excessive gum display when clinically appropriate.
CASE TYPE: SYMMETRY
I am concerned about facial asymmetry.
CLINICAL STRATEGY
We evaluate bite function and jaw coordination to guide natural jaw alignment, helping improve overall facial symmetry and balance..
CASE TYPE: CONSERVATIVE
I want to avoid unnecessary veneers or restorations.
CLINICAL STRATEGY
We align your natural teeth into a stable smile arc, preserving enamel and supporting conservative, minimally invasive dentistry.
CASE TYPE: ANTI-AGING
I care about lip posture and facial thirds.
CLINICAL STRATEGY
We plan tooth position and arch form with soft-tissue harmony in mind—supporting facial thirds and maintaining youthful facial proportions.
CASE TYPE: TECHNOLOGY
I want advanced, tech-driven care.
CLINICAL STRATEGY
We use a Digital Twin workflow (CBCT, 3D scans, and simulation) to plan precise tooth movement aligned with facial and functional goals.
CASE TYPE: STABILITY
I prefer long-term results over quick fixes.
CLINICAL STRATEGY
Our planning prioritizes stable bite relationships and retention, helping reduce relapse risk and protect results over time.
CLINICAL OVERVIEW
Facial Concerns & Orthodontic Solutions
STRATEGY: MINI SCREWS AND TADS
Gummy Smile
High Gum Line
We use TAD-based orthodontic mechanics to gently intrude upper front teeth, improving gum display without jaw surgery and supporting a more balanced, confident smile.
STRATEGY: MANDIBULAR AUTO ROTATION
Open Bite / Weak Chin
Hyperdivergent Profile
By carefully controlling vertical dimensions (often through upper molar intrusion), we help close the open bite and allow the lower jaw to rotate forward, improving chin projection and bite function
STRATEGY: SKELETAL & DENTAL CAMOUFLAGE
Class III Crossbite
Forward Bite Pattern
For Class III crossbite cases, we plan targeted orthodontic mechanics around facial balance—improving bite coordination and profile harmony while keeping the approach as conservative as possible.
STRATEGY: INCISOR SUPPORT
Flat Lips & Aging
Loss of Facial Support
We optimize incisor position and arch form to support soft tissue—enhancing lip posture and facial balance without relying on aggressive cosmetic dentistry.
STRATEGY: ARCH EXPANSION
Narrow Smile
Dark Corridors
We broaden the dental arches to reduce dark corridors and create a wider smile line—providing a natural foundation many patients seek for a “Hollywood smile” look, while maintaining facial harmony.
STRATEGY: JOINT UNLOADING
Jaw Pain & TMJ
Clicking or Discomfort or Pain
We evaluate bite forces and jaw-joint comfort to reduce overload. This often helps with clicking, clenching, grinding, and facial muscle tension—supporting better function and long-term stability.
INTEGRATED FACIAL ORTHODONTIC CONTINUUM
Age-Specific Facial Orthodontic Strategy
✦ Profile Correction ✦ Gummy Smile ✦ Facial Asymmetry ✦ Airway & TMJ ✦ Smile Architecture
Phase 01
Foundation
Children (Age 7-12)
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Conservative Development
Growth-guided facial development during the most responsive phase
02
Digital Twin Simulation
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Growth Guidance
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Airway Health
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Early Skeletal Balance
04
Smile Arc & Retention
Final detailing follows the natural curvature of the lower lip, with a retention plan designed to reduce relapse risk.
01
Growth Guidance
Airway Health
Early Skeletal Balance
Facially Driven Orthodontics in Dubai & Sharjah
Reshape Your Face, Naturally
Looking beyond just teeth, facially driven orthodontics focuses on how your smile, jawline, and overall facial balance work together to create natural, lasting beauty. At World Class Orthodontics, Dr. Srinivas Rao Bogavilli — with over 15 years of orthodontic experience, — designs every treatment with facial harmony and non-surgical precision in mind.
What Is Facial Driven Orthodontics?

Facially driven orthodontics is a modern, minimally invasive orthodontic treatment approach that integrates digital smile design, jaw positioning, and soft tissue balance. It goes beyond traditional orthodontics by focusing on optimizing the face — not just aligning teeth.
We assess critical facial and dental elements such as:
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Chin position and facial thirds
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Lip posture and smile arc
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Jaw projection and symmetry
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Soft tissue harmony
To determine the correct facial and dental parameters for each patient, we use advanced diagnostic methods, including digital superimposition and facial esthetic analysis. Our complete digital workflow utilizes the latest technology, such as intraoral scan, cone beam computed tomography (CBCT), cephalometrics, and treatment simulations, to guide predictable, functional outcomes and reduce the need for orthognathic surgery.
Why Choose a Facially Driven Approach?
This innovative approach aligns facial balance, tooth structure, and functional goals to achieve correct alignment and relationships, delivering superior long-term treatment outcomes. By leveraging digital precision and interdisciplinary planning, the approach is designed to optimize treatment outcomes, ensuring that esthetic and functional stability are achieved.
What Can We Improve with Facial Orthodontics?

Who Can Benefit?
Facially driven orthodontics is ideal for anyone concerned with more than just straight teeth — especially those with:
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Facial asymmetry
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Lip incompetence or gummy smile
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Class II or III skeletal patterns
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History of orthodontic relapse
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A chief complaint related to facial or dental appearance
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Esthetic concerns that motivate seeking facially driven orthodontics
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Patients who have undergone orthodontics previously and may require further treatment due to relapse
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Adults who, as a teenager, experienced orthodontic treatment and now sek further refinement
Our Facial Aesthetic Orthodontic Philosophy
At World Class Orthodontics, we use facially driven treatment planning supported by a complete digital workflow to align smiles with natural facial proportions. An interdisciplinary team of dental specialists collaborates closely to ensure comprehensive diagnosis, treatment planning, and execution. We begin by thoroughly evaluating the clinical situation, including the extent of tooth wear, existing restorations, and occlusal conditions, to determine the most appropriate treatment approach. Our approach follows a systematic procedure that integrates advanced imaging, digital workflows, and soft tissue considerations to achieve precise planning and optimal outcomes.
🧠 Full-Face Analysis
We combine cephalometrics, CBCT, intraoral scans, and facial photos to assess soft tissues and jaw alignment. Frontal view and lateral view analyses are performed to evaluate facial symmetry, occlusal relationships, and dental positioning. During cephalometric analysis, both soft tissues and hard tissues, such as bones and skeletal structures, are carefully examined. Special attention is given to the central incisors, as their position is critical for optimal facial and dental esthetic planning.
🎯 Functionally Guided Tooth Movement
Our treatments prioritize functional occlusion, not just straight teeth, helping preserve tooth structure and avoid relapse. In our planning, special attention is given to the positioning and movement of lateral incisors, as their alignment is crucial for both esthetic outcomes and functional dental harmony.
✨ Personalized Planning
We tailor every treatment using treatment simulations and digital smile design, optimizing each step for the individual face. During personalized planning, we determine the ideal tooth and jaw positions by analyzing digital records and facial features. The final positions are determined through careful assessment before proceeding with treatment. The value of digital tools lies in their ability to verify and validate treatment outcomes, ensuring precise and predictable results.
What to Expect: From Consultation to Confident Smile
Integrating Prosthetically Driven Orthodontic Treatment
For adult patients or those needing restorative work, we incorporate prosthetically driven orthodontic treatment into our plans. By utilizing a novel digital technique that leverages advanced software platforms, we can plan and execute orthodontic movements with greater precision and predictability. Our digital workflow is further enhanced by artificial intelligence, which streamlines landmark identification and automates complex planning tasks, improving accuracy and efficiency. This approach reflects our commitment to minimally invasive dentistry in all restorative and orthodontic procedures, ensuring alignment supports:
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Minimally invasive restorative treatment
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Future veneers, crowns, or implant placement
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Better outcomes for general dental practitioners and interdisciplinary dentistry cases
Why Dentists Refer to Us
General dentists and private practice teams often refer complex esthetic or restorative cases because we offer a comprehensive approach to treating these cases, involving close collaboration with orthodontists for precise planning and outcome verification. Our orthodontist plays a key role in planning and executing complex cases, ensuring advanced imaging and digital treatment protocols are followed. By working with orthodontists, we verify treatment outcomes through digital superimposition and soft tissue analysis, providing:
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Precise treatment simulations
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Digital workflow for interdisciplinary planning
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Alignment support for smile makeovers and implants
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Facial and occlusal balance for better treatment outcomes
Is This the Right Approach for You?
Here’s how to know if facially driven orthodontics might be your best choice:
A recent case report presents a patient successfully treated with this approach, highlighting how interdisciplinary planning and digital tools can achieve both functional and aesthetic goals.
Frequently Asked Questions
1. What is facially driven orthodontics?
It’s a digital, aesthetic-focused treatment that aligns the smile, face, and jaw for long-term, natural beauty — not just straight teeth.
2. How is this different from traditional orthodontics?
It includes soft tissue balance, facial analysis, and a complete digital workflow, not just brackets and wires.
3. Will I need surgery?
Often not. Growth modification, functional appliances, and early planning can avoid orthognathic surgery.
4. Do you work with general dentists?
Yes — especially when planning for prosthetically driven orthodontic treatment before veneers, implants, or full-mouth restorations.
5. Can adults benefit from this approach?
Absolutely. Adults often require more facial refinement, and this approach helps without needing aggressive dental work.
6. Do I need veneers or crowns after treatment?
Most patients don’t — but if cosmetic restorations are needed, we coordinate using virtual restorations and collaborative planning.
7. How long is the treatment duration?
Most treatments last 12–24 months, depending on complexity — but the results are designed to be stable and functional long term.
8. Why is it important to address periodontal problems before or during orthodontic treatment?
Addressing periodontal problems is crucial because healthy gums and bone support are essential for successful orthodontic outcomes. Untreated periodontal issues can affect treatment stability, prognosis, and the ability to achieve optimal functional and esthetic results, especially in interdisciplinary cases.
Why Patients Love This Approach
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Minimally invasive — avoids surgery in many cases
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Personalized treatment for your unique facial features
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Improves appearance and confidence
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Ideal for both adults and teens
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Integrates the latest in digital orthodontics & facial diagnostics
Start Your Journey with Confidence
Whether you're a parent planning early treatment, a teen looking for optimal smile results, or an adult seeking facial refinement — facially driven orthodontics offers you a customized, minimally invasive path to smile and facial harmony.
Dr. Srinivas Rao Bogavilli is one of the few orthodontists in the UAE who specializes in facial-driven orthodontic care — a philosophy that focuses on reshaping your smile and your face together.
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📍 Available in Sharjah and Dubai
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👨⚕️ Led by Dr. Srinivas Rao Bogavilli (15+ years of experience)
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🧠 Supported by advanced digital technique and modern orthodontics

